Saturday, February 25, 2012

Who Should Run Your Telemarketing Campaign


One of the easiest and fastest ways of increasing your revenue is by implementing a telemarketing campaign. But this doesn't mean you need to go out and buy a bunch of computers, telemarketing software, and hire a large number of people. You can outsource your telemarketing campaing to a teleservices company. There are a number of call centers out there, and these are constantly increasing so you must choose a telesales company carefully.
Before selecting a telemarketing company you should know where the company is located and understand a little about the country where it is located. You must also consider your target market. In other words, if you decide to outsource your telemarketing campaign to a country like India or the Phillipines, you should consider than the Phillipines was influenced by the United States, whereas India was colonized by the British. If your clients are in the UK, then india is your option. Otherwise you should go for the Phillipines.

Once, you know what your country of choice is then you need to pick the company you want to do your telemarketing services for you. Speak with the company of choice and help them to better understand your business and what you want to achieve.
1.      Make sure they understand what your goals are and what you need to accomplish.
2.      Make sure the company you outsource to uses experienced telemarketers with neutral but strong English accents.
3.      Plan and consult as to the scripting and call to acktions. Make sure you have a plan to get past your customer gatekeepers.
4.      Ensure that both you and the telemarketing service you choose have a plan to overcome objectives and close the sale or the lead generation.

When you know that the telemarketing company you choose can follow through on the above steps then you are ready to start your campaign and will have positive results.
Remember, there are many different telemarketing service packages that telemarketing companies have. These packages run from the inexpensive to those that cost more but also have more calling time and features. It's all about what you want ot accomplish. You can start off with a small budget and gradually increase your calling time as your business grows.


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