B2B Telemarketing Services-Why You Need Them

Telemarketing is marketing accomplished via telephone. Often times, organizations utilize telemarketers to perform this task on behalf of the organization and can greatly benefit one’s business.

These services generally fall into two categories: business-to-business and business-to-consumer. Within these two categories are a variety of sub-categories, or services, which telemarketing companies can provide to their client. Services include lead generation, which is the gathering of pertinent information including the names, telephone numbers, email addresses, and physical addresses of targeted individuals as well as what time of day is best to contact that person; sales, which is the persuasion of the person to use your product or service; outbound, which is proactive marketing involving contacting both preexisting and potential consumers of your product or service; and, inbound, which is reactive reception of incoming inquiries.

When choosing a telemarketing company to outsource one must balance budget vs. quality of product. Some B2B telemarketers offer features that others dont, so careful analysis must be made. You must make sure you actually get the telemarketing agency you want and not simply another outsourcing agency that sends your work to other telemarketers in the industry.

Determine what services your business needs, whether it be both inbound and outbound services or just one of these.  Be sure you consider the quality and professionalism of the reps that answer the calls. You especially want to pay attention to this if you work with large businesses or government agencies. Call quality can be crucial in these instances.

If sales is your ultimate goal then you want to choose a telemarketing lead generation company that can create lead genration for your business. We at Beanstalk marketing are renown for our B2B appointment setting.

Cost is also an issue you need to deal with when you consider purchasing a telemarketing contract. But you should always compare similar service to the cost. But when choosing you telemarketing service you must consider above all else call quality—and this may come at a slightly higher price than other services.

Who Should Run Your Telemarketing Campaign

One of the easiest and fastest ways of increasing your revenue is by implementing a telemarketing campaign. But this doesn't mean you need to go out and buy a bunch of computers, telemarketing software, and hire a large number of people. You can outsource your telemarketing campaing to a teleservices company. There are a number of call centers out there, and these are constantly increasing so you must choose a telesales company carefully.

Before selecting a telemarketing company you should know where the company is located and understand a little about the country where it is located. You must also consider your target market. In other words, if you decide to outsource your telemarketing campaign to a country like India or the Phillipines, you should consider than the Phillipines was influenced by the United States, whereas India was colonized by the British. If your clients are in the UK, then india is your option. Otherwise you should go for the Phillipines.

Once, you know what your country of choice is then you need to pick the company you want to do your telemarketing services for you. Speak with the company of choice and help them to better understand your business and what you want to achieve.

1.      Make sure they understand what your goals are and what you need to accomplish.

2.      Make sure the company you outsource to uses experienced telemarketers with neutral but strong English accents.

3.      Plan and consult as to the scripting and call to acktions. Make sure you have a plan to get past your customer gatekeepers.

4.      Ensure that both you and the telemarketing service you choose have a plan to overcome objectives and close the sale or the lead generation.

When you know that the telemarketing company you choose can follow through on the above steps then you are ready to start your campaign and will have positive results.

Remember, there are many different telemarketing service packages that telemarketing companies have. These packages run from the inexpensive to those that cost more but also have more calling time and features. It's all about what you want ot accomplish. You can start off with a small budget and gradually increase your calling time as your business grows.

Lead Generating Services and How they Can Improve your B2B Sales Leads

According to a recent survey by MarketingSherpa, many companies are missing opportunities to better qualify their B2B sales leads, better understand the unique pain and problems that their prospects are facing, and create better-qualified appointment setting opportunities. All of these are issues that can be fixed easily through the services of a telemarketing agency.

Unless your organization is clarifying the expectations for both your marketing and sales teams, it is possible that no one is taking responsibility for these essential aspects of lead generation. But your employees may not have the time to fully handle all aspects of the lead generating process, that is why an inbound or outbound telemarketing campaign can help.

As we’ve seen hundreds of times working for clients over the years, if your company is simply pouring more sales leads into the funnel, but working without a filtering process for sales leads, you’re wasting resources, wasting time and missing out on big sales opportunities.

Here are three worrisome signs that your company is not optimizing the lead generation hand-off between marketing and sales.

1. You’re not identifying a sales funnel: Perhaps this sounds like an extreme example, but it happens. According to the survey, 68% of companies have not identified a sales funnel at all. Without a standard process for filtering, measuring, tracking, evaluating, sorting and prioritizing sales leads, your sales team is flying blind. So no matter how much time you spend on getting those leads, they will be wasted unless you get your internal sales communications organized.

2. No one is qualifying your B2B sales leads: According to MarketingSherpa, only 27% of B2B sales leads are qualified and ready prior to being passed on to the sales team. This is a common mistake that companies make with their B2B lead generation efforts: they pull out all the stops to obtain new business leads, but then don’t put any time or resources into qualifying the sales leads. This leads to wasted time and frustration as the sales team puts in many fruitless hours on the phone with prospects that aren’t ready to buy. Outsourcing this step to a teleservice company can greatly improve the quality of your leads.

3. You’re not nurturing your existing business leads: What happens to your B2B sales leads once they’re in the pipeline, but not immediately ready to buy? Too often, companies are leaving money on the table by neglecting to follow-up with existing sales leads. Instead of assuming that a “not interested” response means that the prospect is “not interested” forever, your company needs to conduct ongoing lead nurturing to stay in contact with these prospects. 34% of the MarketingSherpa survey respondents said they contact their prospects once a month for lead nurturing, and 22% contact their business leads weekly.

Looking for lead generation companies to help manage your sales leads? Talk to Www.beanstalk.co.uk for comprehensive lead management services to help you through the B2B lead generation process. Our industry-leading B2B sales consultants and appointment setters know how to cultivate, qualify and close on complex B2B sales leads in a variety of industries. We can help you find more sales leads, better qualify your sales leads, conduct more efficient appointment setting, and improve conversion rates to overcome your B2B lead generation challenges and turn B2B sales leads into bigger sales results.

sales leads

Lead generation is what you need to do when you don’t have any sales leads. If there are no prospects in the pipeline, or not enough good ones, then you need to ramp up your efforts at finding new business leads.

One of the immediate goals of a good sales lead management program is to identify and separate your long-range sales leads from your short-range sales leads.

What are short-range and long-range sales leads?

Short-range sales leads are decisive, motivated prospects who are ready to make a decision right now: yes or no.

Unfortunately, sales leads are not always so easy to classify or so quick to decide. The most challenging task in lead management is managing long-range sales leads – these are the business leads that need extra attention and careful handling over the course of many months. Even though they aren’t ready to buy today, they might change their tune in a few months.

It’s important to be consistent when managing long-range business leads by making sure that everyone on the sales team uses the same procedures. If there are 6 sales reps on your team you can’t have 6 different lead management procedures. Everyone needs to be classifying business leads in the same manner, and following up with the same (or at least similar) techniques. Here are three easy ways to keep your sales leads under control:

Create a centralized lead management database. Everyone on the sales team needs to be able to access the lead management system, so they can all see the notes on existing sales leads made by other reps.

Maintain a simple means of internal communications so appointment setting can be conducted in an orderly fashion, so no business leads slip through the cracks, and no sales leads are kept listed in the system against their will. (You don’t want to anger/annoy customers by following up or trying to do appointment setting after they’ve already said “no” to one of your other sales reps.)

Rank all business leads with consistent criteria, and make sure that long-range sales leads are marked as date-sensitive to ensure follow-up and appointment setting in the correct timeframe.

Lead generation is only part of the equation for sales success; the truth is, managing your sales leads is just as important. With solid lead management processes in place, you won’t need to spend so much time and energy on lead generation. If your lead management program is handling prospects properly, you will relieve a lot of stress from your lead generation program. That will save you time and money, and increase the number of qualified leads you see consistently over time.

Whether you need more energetic lead generation or more meticulous lead management, www.beanstalk.co.uk can help. One of the “leading light” lead generation companies, SSM specializes in lead generation services, offering appointment setters and comprehensive B2B sales and marketing consulting.

Customers Need to See What You Have to Say through Telemarketing Agency Services

Telemarketing has been popular strategy for many years now.  It has long proven itself as a successful marketing method and works for a number of different types of businesses.  In fact most telemarketing agencies can now customize campaigns to work for specific industries such as contractors, home decor, health, software and many more.  Most telemarketing campaigns are proven to increase revenues drastically. So making a small initial investment can quickly produce a 100 percent or greater increase in revenue.

Although telemarketing services often come with an initial expense, this is not as large as it once was.  At one time only the very large companies had the funds to invest in telemarketing services, because the cost was so exhorbitant. Now with world globalization and newer technologies has changed all that.  Telemarketing can now take place from almost any location and a much lower cost and what it was several years ago.

Currently, companies both large and small, use telemarketing services to market their services and products -- and most see a substantial increase in their revenues once a campaign is started.  In fact, some companies only budget between 1000 and 2000 EUR per month for telemarketing services, but often see a profit of between 15,000 and 20.000 EUR for that small investment amount. 

There are actually two ways you can start your telemarketing services.  You can choose to set up services in-house or contract the services from an outside firm.  Most businesses prefer to contact an outside telemarketing agency, this type of agency only specializes in telemarketing services and in the end as up costing less -- you don't have to worry about insurance, taxes and other matters when hiring telemarketers.

Outsourcing your telemarketing needs will not make your campaign any less effective.  To the contrary to have experienced consultants to help you make your telemarketing decisions.  These decisions will involve more knowing whether you want a simple lead, are ready to close lead or whether you want potential customers to simply call inbound and ask for information on your services. Aside from getting you lead generation, you can also get your appointments set for you via your telemarketing service.  As a business you know that getting the first appointment is essential to your closing sale.